Gregory M. Kee


111 Radcliffe Road                                                                                             781-235-3473 p

Weston, MA  02493                                                                                          781-405-6067 c



Experienced early-stage corporate executive providing leadership and strategic direction for Marketing, Product Management and Business Development areas.  Harvard and Stanford degrees have provided foundation for extensive success with technical enterprise software and services.  Blends significant depth in “outside-directed” communications as well as “inside-directed” product management/marketing.         



Secure Software, McLean, VA Acting Vice President of Marketing                             Sept.-Dec. 2004

Full-time VP of Marketing, placed by Charles River Ventures to oversee launch of CodeAssure application security product and company. Developed messaging, positioning, new web site, PR, collateral and exhibit at launch event, CSI Computer Security Conference.  Declined offer for permanent position due to geographic considerations. 


GMK Associates, Weston, MA, President                                                                     2001-present


Independent consultant providing strategy, marketing and product management insight for technology vendors.  Representative projects include:


v      Product strategy and competitive analysis for wireless security products firm

v      Market entry strategy and market analysis for wireless hardware company

o        Distribution strategy and offshore manufacturing sourcing

v      Customer/prospect interviews and needs analysis for IM/collaboration software company

v      Marketing strategy and tactics for Top-Level Domain registrar on “new internet”

v      Subject Matter Expert and consultant to Market and Customer Management practice at  PwC

o        Practice focuses on customer-facing strategies and applications

o       Strategy development, market research, vendor analysis


Xevo Corporation, Marlborough, MA, Vice-President of Marketing                                         1999-2001        


ATV (Advanced Technology Ventures) partner Mike Frank brought me into this company very early to build substantial Marketing and Product Management functions while establishing leadership position in the market for ASP OSS/BSS infrastructure software (application provisioning and metering).  Helped attract other investors including Cisco, KPMG Consulting, Morganthaler and Portal Software. Outside board members:  Peter Brumme and Paul Levine. 


v      Grew startup to leader of hosted application infrastructure market

v      Helped close British Telecom, Deutsche Telecom, Qwest, USinternetworking customers

v      Managed Marcom, Product Management, Product Marketing functions (staff of 10)

v      Awareness Creation Program drove strong references from major analysts and press (Gartner, IDC, eWeek, etc.)

v      Marketing and program support for key partners (Cisco, Microsoft, TIBCO, Compaq)

v      Created Product Management processes and systems to formalize product development process

v      Drove product strategy from raw technology to mature XML-based product used by major telcos and SPs

v      Helped complete two rounds of additional investment, attracting Cisco and KPMG as investors


iMarket, Inc., Waltham, MA, Vice-President of Internet Operations and Marketing               1996-1998

Funded by Oak Investments(Ed Glassmeyer) and Sierra Ventures (Pete Wendell).  Market leader for comprehensive business demographic information used for lead generation and sales prospecting by enterprise and SMB marketing and sales organizations.  Moved CD-ROM capabilities to internet-based access in 1997-8.  Acquired by Dun & Bradstreet in 2001.  Outside board member Tom Jones (Epsilon). 


v      Managed strategy and operations for e-commerce and promotional internet offerings

v      Doubled revenue while reducing expenses 75%

v      Established marketing relationships, distribution channels (AT&T, D&B) and new on-line products

v      Joined firm as VP of Business Development managing strategic relationships and distribution arrangements (Symantec)


Legent Corporation, Marlborough, MA, Vice-President of Product Management                 1992-1995


$500 Million (revenue) publicly-traded systems management software company formed by the merger of Marino, Duquesne and BST in 1990.  Acquired by Computer Associates in August, 1995 for $1.8 Billion (at the time, the largest software acquisition in history).  Applications Management Division headquartered in MA included software configuration management and remote access products. 


v      Directed $60M product line of application management and systems management products

v      Managed Product Management, Product Marketing and Marcom (staff of 7)

v      Penetrated over 50% of Fortune 500 IT organizations

v      Oversaw two highest revenue quarters in 8-year history of product line

v      Successfully extended product line via unbundling of new features

v      Joined company in business development role:  drove acquisition of TeamOne Systems  to complement existing software configuration management product line


Softbridge Inc., Cambridge, MA, Director of Product Management                                      1989-1991


Systems Integration firm generating over $20 million in SI revenue from delivering mission-critical systems based on SQL Server and OS/2 and Windows.  Commercial Products Division created to commercialize technology developed via SI project work. Acquired by Teledyne in 1998.   Investors included General Atlantic Partners and Nedlloyd Inc.


v      Directed Product Management and Customer Support for products division

v      Increased divisional revenue 75% in first year

v      Introduced two major releases of Bridge batch language for Windows

v      Rollout of Automated Test Facility SQA product (developers later founded Segue)

v      Developed new advertising, direct marketing and PR efforts that significantly increased awareness, lead generation and closure rates

OASYS, Inc., Waltham, MA, Director of Marketing                                                                   1985-1989  


Self-funded embedded systems software company.  I was 12th employee and first in Marketing.  Diversified into object-oriented products (C++) and Microsoft development products for UNIX/VMS platforms via exclusive arrangements I negotiated.  Sold to Green Hills Software in 1989. 


v      Led Diversification Efforts of Embedded Systems Company into:

o        Object Oriented Programming (C++) Products

o        Microsoft C Development System for UNIX and VMS (exclusive rights)

v      Drove Product Strategy, Product Management/Marketing and promotional activities

v      Increased revenue 3x while increasing profitability

v      Negotiated strategic relationships, including Microsoft, Glockenspiel and Lifeboat Associates


Apollo Computer, Inc., Chelmsford, MA, Market Segment Manager                                         1983-1985


Leading engineering workstation company.  Hired by Ed Zander, VP of Marketing.  Revenue growth in consecutive years of my time at Apollo:  $17M, $81M, $215M (all increasing positive profitability).  3,000 employees by 1985.  Company sold to H-P in 1989. 


v      Developed strategy, strategic relationships, promotion for Software Development Market

v      Grew Software Development from 6% to 22 % of Apollo’s revenue

v      Given additional responsibility to manage Oracle and Interleaf relationships

v      Managed educational marketing program


Arthur D. Little, Inc., Cambridge, MA, Management Consultant                                    Summer 1982  


SRI International, Menlo Park, CA, Financial Industries Management Consultant                  1979-1981





Stanford Graduate School of Business

Received MBA degree in 1983.  Designated an Arjay Miller Scholar for academic standing in the top 10% of class.  Emphasis on marketing and strategic management.


Harvard University

BA cum laude in Applied Mathematics received in 1979.  Area of concentration:  Operations Research.   


Additional Information


Speaking engagements:  Gartner Group Internet Electronic Commerce Conference,, DMA Annual Conference, National Center for Database Marketing, ASP Bootcamp, ASP Industry Consortium.

Guest lecturer in Marketing at Harvard, Boston University, Northeastern University and Babson.

Former real estate salesman, mathematics teacher, professional actor and organist.  Interests include music, theater, education and sports.